Events
The ambience was that of a traditional fair. Crowds comprising men, women and children of all age-groups thronged the King George's Medical College grounds in a festive mood. Only this time the visitors gained more than just a few hours of entertainment. This was the 'Health and Family Welfare Mela' held in Lucknow from January 31 – February 4, 2001.
Inaugurated by the Hon'ble Prime Minister, Mr. Atal Bihari Vajpayee, the fair was jointly organized by the Ministry of Health & Family Welfare, GOI and the Government of Uttar Pradesh with technical support and active participation of SIFPSA. Mr. Vajpayee, on this occasion also announced various new RCH schemes.
To inform and attract crowds to the mela, a number of pre-publicity measures were taken up by SIFPSA. Large balloons announcing the dates and venue of the fair were placed at prominent places, hoardings propagating facilities being provided at the mela were displayed at strategic locations all over Lucknow. Video shows were organized through mobile vans, attractively painted with messages for publicity in slum areas and suburbs of the city. Advertisements were also released in leading dailies and coverage in local news columns ensured.
Stalls with facilities ranging from free eye test / operation, check-up & immunization of pregnant women and children, diagnosis and treatment of heart diseases & diabetes as well as family planning services were provided in the fair. A team of national and state-level doctors, specialists from every field were present to provide services. During five days, a total of 1.20 lakh people visited the fair. Exhibition stalls promoting awareness on AIDS, blood donation, mother & child health as well as family planning formed an important part of the mela.
- to present a glimpse of SIFPSA activities in the field, and
- to promote family planning, reproductive and child health through displays and other innovative media
- Folk performances of nautanki and magic shows on a stage visible from outside attracted huge crowds to the stall
- a tarot reader pulling out fortune slips interwoven with health messages was very popular
- A series of eight attractively displayed panels provided information about SIFPSA strategies and achievements
- Messages on health and family welfare, ranging from age at marriage to reproductive health, birth spacing and permanent contraceptive methods were disseminated through a display of 18 illustrated panels.
- An audio-visual show giving details of SIFPSA activities and messages on a range of family welfare issues through video spots
- An added attraction was an interactive panel constructed like a bioscope wherein messages on contraceptive methods could be viewed on a rotating display through a peep-hole
- For those interested in knowing more about family planning, there was a counselling room with doctors and trained FP counsellors. Pills and condoms were distributed by them and referrals for sterilization and IUD insertion were also made
- The fascia had a puppet window cut out where a trained puppet troupe performed shows with FP messages
- Attractive calendars carrying a message on spacing contraceptives were distributed to visitors.
Of the thousands who visited the SIFPSA stall in a period of five days, 163 people were counselled of which 23 were referred for no scalpel vasectomy, 18 for IUCD insertion and 27 for tubal ligation. Pills or condoms were distributed to the rest. The success of the health and family welfare fair was evident from the ever-increasing stream of visitors and a demand for the fair to be extended further.
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