To
desensitize the issue of family planning and trigger
open dialogue among couples, other family members
and within the community
To
present couples with a choice of spacing methods and
encourage them to choose a suitable method
Address the specific fears and concerns among
couples regarding spacing methods
Highlight the health benefits of spacing
Equip service providers with informational and
counselling materials to enhance the quality of
interpersonal communication
Selected Audience
The primary audience for the campaign are
couples in the age group 17-25, currently not using
contraception. Using interpersonal counselling
techniques, frontline service providers are reaching out
to couples in 15 priority districts. Complementing this
have been performances by folk troupes in villages. The
various communication activities of SIFPSA include:
