 In
the year 1998, the campaign had a comprehensive
interpersonal counselling (IPC) package targeted
at 15 selected districts of UP. Over 18000 grass
root level workers, public sector ANMs, and community
based workers of NGOs and dairy cooperatives were
oriented to the campaign theme and trained in the
use of a variety of campaign IPC material.
The training was conducted in
450 workshops using interactive discussions, exercises
and a 25 minute training video film specially developed
for this purpose. In addition, an entertaining and
interactive mela (local fair) approach was used
in 10 blocks where more than 100 workers existed.
At the end of the training workshop or mela, participants
received IPC materials which included a flip book,
poster, sticker, badge, a bag with the campaign
logo (for field workers); a mailer-cum-wall chart
and desk calendar displaying methods of family planning
(for Indigenous Systems of Medicine Practitioners);
and attractive take-away calendars for distribution
to clients. |
