All
materials were attractively designed using the Tota-Mynah
symbol in multi colour for instant identification with the
campaign theme. Materials produced under the campaign
were:
Flip book under "Aao Batein Karein" Campaign was
developed. It was used by the frontline workers like ANM
and CBD to counsel prospective clients and to promote
discussion during group meetings. The book allays fears
and myths related to the three spacing methods and
sterilization in an interesting story format and is
attractively illustrated.
In 2007 a new
Flip book was developed which is to be used by ASHAs as
IPC tool covering all aspects of NRHM. The Flip book has
been distributed through CMOs to all ASHAs of 70
districts.
Poster
Posters displaying a variety of family planning methods,
and promoting informed choice, were distributed to
frontline workers for display at prominent places in the
villages.
Campaign specific posters were developed and distributed
in 33 IFPS districts and after the launch of NRHM, the
comprehensive posters depicting all methods of family
planning have been distributed to all 70 districts.
Stickers
To
be pasted at places frequently visited would act as a
reminder for the campaign theme of ‘Come, Let’s Talk’
Badge
Meant for frontline workers for identification with the
campaign.
Bag
For
workers to carry all IPC material as well as
contraceptives during door-to-door visits, while promoting
the campaign theme with the logo displayed on the bag
Dest
Calender
Specially designed for ISMPs, it has the three spacing
methods fixed on one side (actual products) and a calender
on the other. Displayed on it are messages for clients
"Clarify your fears and concerns, choose a suitable
method" and a reminder for the ISMP "Have you
talked about Family Planning?"
Mailer-Cum-Wall Chart
Designed for the ISMPs it is a direct mailer encouraging
them to participate in the programme. The mailer opens out
into a wall chart that can be put up in the clinic and can
aid counselling on spacing methods.
Calender
Attractively displayed with a message on spacing
contraceptives, was distributed to influentials in the
villages and to clients, by CBDs / ANMs
Proto Type of Hoarding/Wall Painting
Attractively displayed the campaign messages and also
promoting the service site.
