To generate demand for reproductive
health services, SIFPSA has launched a number of multimedia IEC
campaigns in UP. The campaign titled, "Aao, Batein Karein"
(Come, Let's Talk), is illustrated by the Tota and Mynah
birds derived from folklore, which are recognized in UP
as secular symbols associated with story telling. The
campaign was intended to stimulate a dialogue on family
planning between young couples, between providers and
clients, and is being used to raise awareness and knowledge
of family planning methods and allay myths and misconceptions.
The campaign theme and the logo have been was based
on the research findings that lack of discussion about
family planning is the main reason for fears and myths
associated with various methods of contraception.
The various communication activities
of SIFPSA include:
