Evolving partnerships with NGOs for community mobilization and with networks like dairy co-operatives, ISMPs and the employer sector, was a major innovative strategy of SIFPSA. Synergistic partnerships with government organizations and health institutions have also been developed to improve effectiveness in health service delivery system.

With the aim of integrating resources available in districts in both public and private sectors and to put them to use according to local needs and conditions, SIFPSA has adopted the strategy of decentralization of RCH activities through district action plans (DAPs) and put in place a district level societies (DIFPSAs) to over see them.

Innovative interventions of the IFPS Project were first implemented in selected districts as pilot projects. This was followed by evaluation of these pilots and finally scaling up of successful interventions and their replication in other districts.

To promote integration of efforts of providers and increase access to reproductive health services at rural government clinics SIFPSA has developed an innovative RCH camp model. These camps were held periodically with adequate publicity, manpower, equipment, transport facilities and other required arrangements for providing the complete range of reproductive and child health services to the clients. RCH camps have turned out to be more cost-effective as well as convenient method for quality service delivery to the clients.

Training is an important component in SIFPSA strategy. A series of training packages were developed for changing attitudes and improving skills of the service providers on various aspects like counselling, inter personal communication and clinical skills.

District Post Partum Centres (PPCs), Community Health Centres (CHCs) and Primary Health Centres (PHCs) are being renovated and provided with equipment and consumables to improve the quality of services available there.

In order to increase demand for family planning and maternal and child health services, an IEC strategy has been developed and implemented by SIFPSA. A statewide contraceptive marketing programme was also implemented to ensure availability of priced oral contraceptive and condom brands in rural areas.

A unique strategy of the IFPS Project is its performance based project funding system wherein funds flow on achievement of certain predetermined, verifiable indicators of performance called benchmarks.

Another significant aspect of the IFPS Project was technically assisted by the Cooperating Agencies (CAs) of USAID. CAs are organizations with recognized capacity to provide technical support to USAID projects world-wide. CEDPA, PRIME-INTRAH, JHU-PCS, The POLICY Project - The Future Group International, CMS-DTT and Engender Health, all US based agencies, provided assistance to the IFPS Project during phase-I.